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I wake up every morning thinking about that. Should I sell on Amazon? But the reality is

Amazon owns 50% of the online market share in the United States. The customers are on

Amazon. That's where they're at. And so was it a fantasy? Yeah, we just leave Amazon and

we be able to survive. But in reality, we basically lose the business.

Jason Boyce is an online retailer with nearly 20 years of experience.

He runs a multi-million dollar business called Dazzity Inc.

What he's describing here is the fundamental dilemma facing business owners who sell through Amazon.

Most of us have used Amazon to buy something at some point.

A book, a phone charger, a pair of socks.

So we know it's fast and cheap and can be unbelievably convenient.

If you're the customer what we don't realize is the extent to which Amazon uses

access to its hundreds of millions of customers as leverage to raise the bar on people like

Jason, pushing them to lower their prices, speed up delivery times, compete harder against

other sellers for each and every sale.

Amazon is projected to sell $283 billion in merchandise this year.

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