You're listening to the Master Photography Roundtable, part of the Master Photography Podcast Network.

You're joined by thousands of photographers listening to this show who are all on the same journey to Massachusetts. of is Deima Sitnik, the co-founder and CEO of Skyloom.

Welcome to the show, Deima.

Hi, Jeff.

Thank you for inviting me to your show.

I'm really excited.

Yeah, I'm really excited to be able to talk about

about Luminar, especially Luminar Ford,

it's coming out just really shortly.

And we're going to get into that. Before we do that though, and we talk about

luminar and the AI goodies that are coming in the new software this fall, why don't you take just a couple

minutes here and tell us a little bit about yourself and how you got involved with Skyloom?

Oh, actually it's a long story.

Basically, I and my friend Paul created a new company called Macfan, roughly about 10 years ago.

And we started with the small apps for iPhone actually and they was quite popular so actually we

start to grow and moved for more high quality image processing because the photography was one of my

actually passions. And because I had a background in a game development industry.

So I was highly deeply integrated with the guys who work it with the 2D engines, special effects for games.

So I got a great connection, so we build a great team and we eager to challenge ourselves with new technologies for image processing and we actually moved from mobile apps to the desktop because on the desktop it's like working with raw data and high quality

processing was always something that makes me excited and we started to grow in this direction and once we get a version for Windows so we

changed name from Macfun to Skylum, because Macfun was named designed for small company,

which was oriented to create small games, games, was my idea to build the small games for iPhone, so MacPhon

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