This is 99% Invisible.

I'm Roman Mars.

Articles of interest is a show about what we wear.

For its first two seasons, it existed nestled warmly within the 99% Invisible Nest.

But for season three, host and producer Avery Troubleman has taken it to New Heights as

a completely independent production, and I couldn't be more pleased and proud.

This is the only episode of Articles of interest that we will feature, so you have to search

for Articles of interest in your favorite podcast app and subscribe to get the rest of the

story, which is a season-long investigation into a particular look that has come back

in style, again and again and again, and Avery is going to find out why.

It is a great honor to present to you.

Avery Troubleman's Articles of interest.

Once upon a time, six years ago, I was given a glimpse of the future, but that future

is now the past, so at this point you've seen it too.

Oh my God, so these are jeans for 2018.

Oh my God.

In 2016, I was allowed to see what blue jeans would look like in 2018, because I was at

the office of WGSN, perhaps the world's largest trend forecasting company.

Almost every major brand and retailer consults them.

And they're subscribing to us to kind of get a projection of what to expect and consume

the pens and changes over the next two years.

And it was so exciting that Trend Forecaster Sarah Owen would let me look at WGSN's website

...