Arjun Sen, "Brand Yoda" of Zen Mango
Your World of Creativity
Mark Stinson
5.0 • 45 Ratings
🗓️ 9 July 2021
⏱️ 29 minutes
🧾️ Download transcript
Summary
This is our 100th episode in this series. Such a great milestone deserves a great guest, and today we have Arjun Sen, who is a former Fortune 500 executive for well-known brands like Papa Johns, Chipotle and Chili's, Quiznos, Einstein Bros, & Pizza Hut.
He is a celebrated author of the book Customer Karma, a branding guru & customer journey expert through Zen Mango, and a highly sought-after international keynote speaker.
In his book, Customer Karma, Arjun uncovers the blindspots of many well-intentioned companies in the customer dating game. From his experience, he tells us that Karma is about building relationships with the customer from that first experience that you're not just looking for that transaction but rather, you are trying to build a relationship.
He categorizes customers into 2: customers who are in control (Butterflies) and self-paced customers (Terminators). By giving customers a positive feeling in your business, they will be the ones who give. positive word of mouth which becomes a lifetime referral.
One of the key concepts to remember is that customers are powerful in the restaurant business or any business. And to give your customers those positive feeling you must do 4 things:
- be human,
- think human,
- feel human,
- And act human.
Additionally, when dealing with customers, remember
- You cannot have a long-term connection with customers by making customers feel stupid at any point in time
- You make your own Karma: When you have an opportunity, you must do the best you can, putting the best effort is paramount.
- first impression with a customer is everything. you either land the customer for life or lose them for life.
Lessons Learn when collaborating with others
- To lead a team, you must understand their mindset
- Hurting someone’s feelings isn’t a way to build a team
- it's not about what you do, but, how we do together as a team.
Arjun's Website: Arjuns personal branding site
Branding website: Zen Mango
Podcast: Secrets to win big
Amazon link: Customer Karma
Barnes and Noble link: Customer Karma
Summary.
When working on any project, ensure you have fun, you look beyond just connecting the dots. Remember to always ask yourself how can I make this bigger? Because the bigger ideas pay exponentially more.
Transcript
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| 0:00.0 | Unlooking your world of creativity. With Mark Stinson, Copyright 2021. |
| 0:11.2 | Welcome back everyone on Mark Stinson and you've come to our podcast, Unlocking Your World |
| 0:16.4 | of Creativity. And welcome to our 100th episode. We go literally around the world to talk |
| 0:22.4 | to global creative leaders about how they get inspired, but also how they organize their |
| 0:28.8 | ideas and create the methods and techniques and processes that they can implement these |
| 0:33.6 | ideas. And then most of all, how we can gain the confidence and the connections to help |
| 0:38.5 | launch our ideas out into the world. We've reached a real milestone today and it's a |
| 0:44.2 | real honor to have a special guest, Arjun Sin. Arjun, I'm just so glad to have you today. |
| 0:49.8 | I appreciate you coming on. It's totally a pleasure and I want to congratulate you on 100 episodes |
| 0:55.5 | and to be honored to be on the milestone episode. Arjun's company is Zen Mango. He is well |
| 1:01.2 | known as a form of marketing director and operations professional in the restaurant and service |
| 1:06.0 | area, especially with Papa John's. You may not know the Zen mango name, but you certainly know |
| 1:11.6 | the brands that Arjun Sin has impacted and include names that you've all been to like Chipotle |
| 1:18.2 | and chilies and quiz nose and Einstein brothers and pizza hot, all these great names, |
| 1:24.0 | but also surprising names that we'll also get into. I'd love to talk about Davida and the |
| 1:29.3 | dialysis and healthcare field. He's got a great book called Customer Karma and it really |
| 1:35.1 | uncovers a lot of these secrets to a great customer experience. Arjun, I'm just so glad to have |
| 1:40.4 | you today. I appreciate you coming on. You know, what I loved about creativity and what your |
| 1:45.3 | company brings is for postponeness because the moment I read about it creates the bridge |
| 1:53.3 | from where you are to where you want to be. I felt that is the creativity bridge I want to cross |
| 2:00.3 | with Mark Vincent. Well, I appreciate you saying so. Arjun, I think as we get started, I mean, |
| 2:05.6 | with all your restaurant and service and retail experience, I don't think we could really get into |
... |
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