Ariel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.

My First Million

Hubspot

Entrepreneurship, Business, Investing

4.7 • 2.9K Ratings

🗓️ 28 October 2021

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ariel Helwani (@ArielHelwani) joins Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) to discuss why he decided to leave ESPN to go independent, how he structures his business, how he decided to do MMA, why niches get riches, the power of leaning into controversy, and much more. _____ * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. _____ Show Notes: (05:30) - Ariel's background (13:05) - Leaving ESPN (20:24) - How Ariel drives revenue at his new operation (28:50) - How Ariel originally decided to do MMA (40:00) - Why Ariel gives away his Substack revenue (48:05) - Audience building techniques (58:50) - Leaning into controversy _____ Links: * BreakingT * Ariel Helwani YouTube channel * Helwani Nose (Substack)

Transcript

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0:00.0	All right, QuickBag to tell you about another podcast that we're interested in right now.
0:04.4	Hosepot just launched a Shark Tank rewatch podcast called Another Bite.
0:08.9	Every week, the host relived the latest and greatest pitches from Shark Tank, from Squatty
0:13.1	Potty, to the Mention a Bench, to Ring Doorbell, and they break down why these pitches were
0:18.6	winners or losers, and each company's go-to-market strategy, branding, pricing, valuation, everything.
0:24.2	Basically, all the things you want to know about how to survive the tank and scale your
0:28.4	company on your own.
0:29.6	If you want to give it a listen, you can find another bite on whatever podcast I've
0:32.9	been listening to, like Apple or Spotify, or whatever you're using right now.
0:36.2	All right, back to the show.
0:37.4	I knew he wanted me out.
0:39.5	He wanted me out from before I even got there.
0:42.1	From the moment the news came out that I was signing, he was trying to get me to not
0:44.9	even have Day 1 at ESPN.
0:46.8	And so just being 100% honest, I'm a petty guy.
0:49.7	There was a part of me that almost wanted to stay in spite of him.
0:53.0	All right, we just had Ariel on the podcast, Ariel Hohani.
1:06.3	If you guys don't listen to, or you don't pay attention to UFC, Ariel Hohani is kind of
1:10.3	like the number one journalist reporter.
1:13.0	He's also at this point become like a character of the show of the UFC show.
1:18.8	If you don't listen to UFC, it's almost hard to explain, but he's a very big deal.
1:22.6	He recently went independent and started on business where he's like the independent
	...

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