This interview was conducted on February 15, 2021 via Zoom video.

You are listening to Severin Sorcen, Executive Coaching Curator of the RT Coach Podcast,

where we explore excellence in the art and science of executive coaching.

So I was speaking today with guest coach Jim Lundell, who is a CPA, CSP, CGMA, and an MBA.

Jim is an executive coach, a vestige chair of 19 years, and a best-selling author.

He must recently published a book with Wiley and the AICPA, called The Controller as Business Manager,

and I highly recommend this book. It is definitely one on my bookshelf.

He's also the owner of Thorston Consulting Group, Problem Wisconsin.

Jim is a certified speaking professional with the National Speakers Association.

Jim is also this CPA who earned his MBA and Bachelor of Science at Accounting

at the University of Wisconsin.

Now I first met Jim when I traveled to Wisconsin to speak to his vestige group,

and I grew a great respect for him and how he managed his group in coaching practice.

We had shared multiple conversations and ever since he and I had become great friends.

I had him come to Utah, speak to my groups, and to work with them to better understand

the numbers of business and how to interpret and use them.

So we drop in here on a discussion with Jim, we talk about this very thing,

and about the numbers of business and what CEOs know.

Okay, but what is the definition of working capital?

How many CEOs out of 16 do you think got that right?

In a group of mixed experience, probably 30 percent.

Zero. Oh wow.

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