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Arete Coach: The Art & Science of Executive Coaching

Arete Coach 1217 Stephen Bruyant-Langer "Design Your Future: Blueprint for Life and Career Success"

Arete Coach: The Art & Science of Executive Coaching

Arete Coach Podcast

Business, How To, Entrepreneurship, Education, Management

5 • 1.2K Ratings

🗓️ 5 July 2025

⏱️ 53 minutes

🧾️ Download transcript

Summary

In this insightful episode of the Arete Coach Podcast, host Severin Sorensen interviews Stephen Bruyant-Langer, a distinguished executive coach, keynote speaker, bestselling author, associate professor, and founder of The Personal Business Plan (PBP). Recorded on February 28, 2025, via Zoom, this episode explores transformative coaching methodologies, future-oriented life planning, and the structure behind personal reinvention .

With an episode titled, "Design Your Future: Blueprint for Life and Career Success", Stephen Bruyant-Langer brings a wealth of corporate and entrepreneurial experience:

  • Corporate and executive search experience: Stephen’s early career spanned 15 years in global marketing roles at L’OrĂ©al and Coca-Cola. He then spent two decades in executive search, including a tenure as Managing Partner of Korn Ferry Denmark .
  • Transformational pivot: A personal life crisis became the catalyst for his transition to coaching. He developed The Personal Business Plan, a proprietary methodology for life and career planning now used in over 90 countries .
  • Thought leadership: Stephen is the author of three influential books: Career, The Personal Business Plan, and The Existential Playbook, addressing themes of success, personal strategy, and meaning .

Key Insights for Executive-Level Coaches

  1. Start with the future in mind: Stephen advocates for "future-back" planning—coaching clients to envision life 10–30 years ahead, then reverse-engineer the pathway with clarity and intention .
  2. Structure breeds freedom: His 10-session coaching process provides the structure needed for clients to explore deeply while ensuring measurable outcomes—a concept he dubs "freedom systematized" .
  3. Pedagogical integration: Stephen combines coaching, curated readings, and a robust online toolkit to help clients create a comprehensive, 100-page life strategy document .
  4. Master the Choice-Action-Responsibility model: This mental model targets client blind spots, helping coaches diagnose and address areas where clients may procrastinate, blame, or ruminate .
  5. Be available, be present: For high-performing leaders, availability builds trust. Stephen underscores the importance of concierge-level, just-in-time coaching to accelerate impact .

The Arete Coach Podcast explores the art and science of executive coaching. You can find more about this podcast at aretecoach.io.

This episode was recorded on February 28, 2025.

Copyright © 2025 by Arete Coach™ LLC. All rights reserved.

Transcript

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0:00.0

This is the R&A Coach Podcast with Severin Soren Soren Sorensson and his guest, Stephen Bryant-Langer.

0:05.6

He is an executive coach, speaker, author, an associate professor, and founder and president

0:10.7

of the Personal Business Plan.

0:13.7

This interview is recorded February 28, 2025 via Zoom video.

0:19.5

You are listening to Severin Sorensson, executive coaching curator of the R&D Coach podcast, where we explore excellence in the art and science of executive coaching.

0:27.6

Today I'm speaking with Stephen Bryant Longer. He is an executive coach, speaker, author, associate professor, and founder, president of the personal business plan.

0:39.0

Stephen is globally recognized as an executive coach, leadership expert, and the creator of the

0:44.1

personal business plan. With the background of some 15 years of global marketing experience,

0:49.5

20 years in executive search, and 25 years as a top executive coach, Stephen is a master of career

0:56.4

strategy, leadership development, and personal growth.

1:00.3

His coaching journey began when he suddenly was let go from a role as marketing director

1:04.9

at Coca-Cola Company. Based with uncertainty, he applied his marketing expertise to himself,

1:10.4

treating his life as a product,

1:12.2

defining his values, competencies, and goals, and the personal business plan was born.

1:17.9

Since then, he has developed leaders and companies such as PWC, Baker McKenzie, DASC Bank,

1:24.9

Fandora, and helped him achieve clarity, resilience, and measurable success.

1:29.6

In 2013, Stephen documented his coaching system in a book called The Personal Business Plan,

1:35.4

a blueprint for running your life.

1:37.9

He later launched the PEP toolkit, an online coaching platform with users in over 90 countries. His work centers around

1:46.8

empowering executives to define their leadership, navigate transitions, and design their future

1:52.1

with precision and purpose. As a keynote speaker, best-selling author and associate professor

1:57.6

at Copenhagen Business School at the University of Cambridge

...

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