On this episode of the Playbook, I have an extraordinary entrepreneur, Craig

Culver, co-founder of Culver's Fast Food, and we're going to talk about the

weighted life balance and how important happiness is to the mission of

success. Join me for all this and more on the Playbook. This is Entrepreneurs the

Playbook. For each week, I bring you some of the greatest athletes, celebrities,

and entrepreneurs to talk about their personal and professional playbook to

success and what made them champions on the field and in the boardroom. I'm your host

David Meltzer. I have another great entrepreneur from the Midwest, Craig Culver,

co-founder of the Incredible Culver's Fast Food. We are just so excited to have you

here, Craig. Welcome to the Playbook. Hey, it's good to be here. Good to be here.

Thank you. Thank you for being, you know, it's so funny. One of my favorite

movies is about Ray Crock and the history of McDonald's because I think it

exemplifies the difference between innovation and entrepreneurship. And I

believe there's two different skill sets and mindsets that are involved in

being an innovator. And very rarely do you find someone that's, you know, an

innovator and an entrepreneur. Ray Crock, obviously an entrepreneur, the

McDonald brothers, great innovators changed, I think, the entire world with

their innovation. Ray Crock with his entrepreneurship and building out and

understanding how real estate is relative to the surf speedy system that they

created. Your background is interesting because you also studied the

innovations of McDonald's early on in your career, your family being in the

business. What type of influence did your time spent in the industry outside of

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