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If you were a fan of high-stakes sporting events,

there's only one place you would want to be on March 20, 1992.

Just off the interstate in the central plains of Texas,

in the crowded bleachers of a decomposing arena called the Dallas Sportatorium. There, thousands were gathered for an epic fight between two men.

In one corner, a 61-year-old dressed in red boxing shorts over gray sweatpants,

a white t-shirt and a matching sweatband, and a cigarette clamped between his yellowing teeth.

On the other, a stocky 38-year-old in khakis and a maroon polo shirt,

embroidered with a company logo.

The crowd was electric.

Each side, hoping their fighter would triumph at the Malice in Dallas,

the most celebrated arm wrestling

contest in the 20th century.

As you might have guessed, the rivals weren't serious athletes.

They were airline CEOs.

Erb Kelleher of Southwest Airlines, he was the one with a cigarette, and Kurt Harwald of Stevens Aviation.

...