Are You On The Best Social Media Platforms for Your Brand?

Woman of Influence

Julie Solomon

Marketing, Business

4.7 • 1.5K Ratings

🗓️ 9 April 2018

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s episode of Influencer Insights marks our fifth show, and today I’m covering the pros and cons of social media platforms. After reading Bloglovin’s take on which social platforms are most relevant to influencers, I break down when you should and shouldn’t focus on YouTube, Facebook, Instagram, Snapchat, Twitter, Pinterest, and blogs. If you’ve been exhausting yourself trying to be everything on all platforms, stop right there and tune in. And if you’re hesitant to join anything other than Instagram, you’ll want to listen in as well! Today’s show teaches you the value of each platform, and the times when it might not be worth it based on your content and audience. I also cover what type of content performs best on each platform, the demographics, and where to place any sponsored posts you might have. So, if you're ready to streamline your social efforts and finally get to the bottom of what to use and when, listen here! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

Transcript

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0:00.0	Welcome to the Influencer Podcast.
0:03.6	Each week Julie Solomon, a marketing strategist and New York Times best-selling publicist,
0:08.5	takes you behind the scenes with successful influencers, bloggers and industry elites in conversation to share how they engage,
0:15.3	persuade and grow their unique influence.
0:18.4	Her mission is to share exclusive insider tips, wisdom, and action-based tools to help you strengthen, monetize, and build your
0:25.2	own industry-leading influence.
0:27.7	Hello and welcome to episode 5 of Influencer Insights.
0:32.0	Our 10 minute yummy quick bite of tactical information in the influencer space.
0:36.8	Today I want to discuss an article I read from blog-loving.
0:40.3	I love quick articles that make an impact and this article was definitely one of those
0:45.7	The article breaks down the different social media platforms from YouTube to Facebook to blogs and essentially lists pros and cons and when to use each for a sponsored piece of
0:56.2	content.
0:57.2	And I think the information in this article was wildly helpful.
1:01.0	Whether a piece of content is paid or not, I love how this article laid out differences
1:05.2	but explained how you can respect different platforms based on what they're focused on.
1:10.7	Because as we all know, it's exhausting trying to keep up with every single
1:14.8	social media platform but the good news is we likely don't need to be on every
1:20.0	single one yep today I'm giving you the freedom to cut the cords on the
1:24.6	platforms that don't serve you and your audience and instead really focus in and
1:29.5	dedicate yourself to the platforms that do. So, which platform should you be on?
1:35.0	Let's discuss.
1:36.0	First up, YouTube.
	...

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