It's YouTube science. It just works, right? So I was like, why don't you guys use some brighter colors or the brighter versions of the colors of your color palette? Because those kind of evoke energy enthusiasm in the viewer, the watcher, the person looking at the email, excitement, you know. And so do that to get more clicks. It did work.

So I have a client who's consulting with me on their Evergreen funnel.

Actually, they hired me to take their live launch that they did earlier this year, much

earlier this year, and then convert it into an Evergreen funnel that converted for them.

So that's what we started out doing.

And there was a problem.

There's always a problem, by the way.

This is a mindset shift that should happen.

When you're taking something that you live launched and putting it evergreen,

it's just going to be different.

Conversion rates will be lower.

And along the way to getting conversion rates up to where you need them to be and

where they should be, you will have challenges to face.

So this problem was that we knew their webinar would convert.

Because actually, when they did a quote unquote live launch,

it was still with a pre-recorded webinar.

And so since we were setting things up in a similar way,

like we knew that it would convert,

but when they did it quote unquote live, they had 33% of their webinar registrants

watching the webinar.

But as they first set up their funnel and I advised them some, we noticed that there weren't

enough people watching the webinar.

...