I think most people when they made content say what's in it for me.

I'm going to get likes, I'm going to get a customer, I'm going to get that blue check mark.

I think the reason I have the career I have is from the first video I made about wine on YouTube in February 2006 to the stuff I put out today.

My brain has always thought, why would anybody watch this?

I think something I've been spending a lot of time on recently is the first five six years of someone's life is so formative and I have this hypothesis lately that if you are lucky enough to be born into a family

that doesn't have a lot financially but is incredibly happy and loving you've

started life in a foundation that gives you a massive advantage

because you realize that money is not the answer to happiness.

And I am that person. I was born in the Soviet Union. I got very

fortunate to come to this great country when I was three years old and life was

super hard.

I lived with nine family members in the studio apartment

the size of this stage in Queens.

We grew up lower middle class, the majority

of my early childhood, but it was a happy household.

My mom, as you mentioned quickly, is the hero of my life and she instilled incredibly massive foundations for me around kindness and empathy and

compassion and all the things I mean literally be friends the IP that I'm

building right now in the back of

NFTs which will have the biggest booth at this convention in 10 years is really

is really really, really the seed of how my mother saw the world.

My mom lost her mom at five, grew up in the Soviet Union.

Like, real tough life and really showed me all the true answers to the world.

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