The father of advertising David Oglevy once wrote,

�Great marketing only makes a bad product fail faster.�

The secret to keeping your business edge is to deliver a great product with excellence.

There is no amount of salesmanship or slick marketing that can overcome a mediocre product.

From the Ramsey Network, this is the Entral Leadership Podcast, where we help business leaders

grow themselves, their teams, and their profits.

I'm your host, George Campbell, and in today's episode, we've got two interviews on the

business driver of product and how to keep your business edge in the marketplace by delivering

better products.

First up, we've got Ellen Bennett.

Ellen is the founder and CEO of the multi-million dollar apron company, Headley and Bennett.

A company born in the restaurant kitchen out of the need for a better working and better

looking apron.

Today, their aprons are worn by top chefs around the world.

Then, our second interview, we've got Ramsey leader Jeff Stevens on how to make a product

that serves your customer as well.

So stick around for that.

At first, we've got our conversation with Ellen.

She got her start by saying, �We're going to make the best aprons ever, which was a bold

move considering she didn't even have a business.�

Yeah, I had a passion about it.

I was needing it myself.

...