Let's face it, you're going to have to have hard conversations sometimes, and understanding the difference

between an insult and criticism and how to unpack the conversation between where someone's at and where

you need them to be so that you can decrease the likelihood that you have to talk to them again

is the core element of management.

This is one of the rare things I talk about in terms of management,

but I think that you will enjoy it.

How do you get people to do stuff?

All right, now that's obviously really why,

but I want to talk about this

within the context of employees and team.

And of course, these are when everyone's eyes roll over,

but at the same time they forget that this is actually how you make lots and lots of money

and build an asset that's valuable and have people who are smarter than you actually running the business.

And so I want to talk to you about a concept that changed my life and I'll give you two or three tactical things that have helped me.

So the first one that changed my life, Dr. Cassie was going to introduce me to this.

She said, do you know the difference between insult and criticism?

And I was like, no, please explain it to me.

He said, the problem is that everybody in your organization thinks that you're insulting them

when you give them feedback.

And I was like, oh, that sucks.

He said, yes, it does suck because then they're much less likely

to do what you want them to do.

...