Thank you very much. The Godfather joining us all week. Rico's world tour continues.

But this is a very special moment in time for many of us, men out here.

This right now, literally right now, for the first time in 10 years,

college football, EA Sports, it's back. It just went live at 4 o'clock Eastern Standard and all over relationships are being

destroyed. Man ignoring wives and girlfriends because they're about to become the head coach of Bowling

Green and try to bring them to a national title.

I wanted to ask this question because I think this is a fascinating case study that first of all, if you're a child of the 90s and you're in your 40s you grew up where

video games were becoming popular the old Nintendo super Nintendo Sega Genesis, whatever may be.

NHL 94, wrap-around move, still undefeated.

But college football disappeared 10 years ago.

So you have this collection of people who have waited for this game

to come back for a decade, but then you have the younger people. If you're in your

20s, this game disappeared just when you would hit the point in your life where you would have been all in on it.

You've only heard about the legend that was NCAA football. You have these two groups and I've never seen the

hype for a sports video game like this. Now the beauty of this release date, if you're a dude this is the

the slowest sports week of the year

so this isn't about being a burnout like Kenny and smoking egregious amounts of weed and not showing up to work.

This is about, well I was just making sure you're paying attention.

This is about that at the end of your work day and at the end of your responsibilities as a husband the father whatever may be

That little time at the end of the evening and all of a sudden you have this but are there people who took today off to play

this game oh yeah right now Jim Costa he's probably three national titles deep

at CMU but yeah he's been out for three minutes and 54 seconds.

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