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slash UK slash AI for people. Hey there, this is Peter Kafka, I'm the host of channels, the show about

what happens when tech and media collide. And this week, we're talking to Adam Mosseri, who runs Instagram and who also runs Threads.

And he told me what Threads was originally going to be called.

I called it Textagram as a joke, which unfortunately stuck as a name for months before I managed to kill it.

Textagram, great name.

Yeah, you're making me regret telling you this.

That's this week on channels, wherever you listen to your favorite podcast.

If you've heard the name Emily Oster, it's probably because you or someone you know is having a baby.

Yeah, so I started writing about pregnancy when I got pregnant with my first kid who was now 14.

And when she started talking to her doctors, she immediately heard about all the things she couldn't have.

You can't have hot dogs, you can't have jelly meats, you can't have sushi, you can't have coffee, can't have alcohol.

There was a lot of can't, but not a lot of why. So Emily asked her doctors,

what exactly was the risk she was avoiding? Like, how strong was the evidence? Like, okay,

if I avoided ham, how much would that change my risk of hysteria? Like, how much do we really

know and how large is any given risk? Emily thought these were pretty basic questions, and she was kind of shocked when her doctors

just didn't have the answers.

Emily's a health economist at Brown, so in order to get the kind of answers she was looking

...