Hello, I'm Manuela Saragossa and this is Business Daily from the BBC.

Coming up, we're taking too many medicines and it's doing us harm, not good.

That's an accusation often leveled at the pharmaceuticals industry.

There is so much research that's published later on.

We find out actually had no

benefit to patients. Effectively, our patients are guinea pigs and they don't even know it.

We asked the pharmaceuticals industry to respond, and could pharma be next in line to face

technological disruption? With technology, you can replace a pharmaceutical drug. To my mind,

that's the first time this really happens.

And I hope to see more of these cases in the future.

That's all in Business Daily from the BBC.

The last few years have seen the rise of disruptive technologies,

ones that force established businesses to change their ways.

Driverless cars, for instance, or the explosion of 3D printers which are expected to shake up

entire supply chains. Could the mighty pharmaceuticals industry and more specifically

contraceptives be next in line? For years now, contraceptive methods have relied on IUDs, condoms and of course

the pill. But now a particle physicist has come up with an alternative that involves software

and there's not a single artificial hormone in sight. It's an app called Natural Cycles.

The way it works is women use a sensitive thermometer to measure their body temperature.

They then feed this data into the app which uses a complicated algorithm to tell her where she's at in her fertility cycle.

Its creator is Dr. Elina Bergland.

What the app does is it gives you red and green days, and on a green days, there's no chance of pregnancy, so you don't

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