An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame. But then what?

This blue up is a new podcast documentary that reveals how social media

start and is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blue up on Spotify or wherever you get your podcasts.

I need support staff to clear the room. Stand up and walk now!

Hello and welcome to the watch. My name is Chris Ryan. I am an editor at theRinger.com

and joining me on the other line just done with a day long Vespator.

It's Andy Creezmall! You are a gentle driver. I definitely clenched your torso.

You clenched too tight. I clenched a little tight. I clenched a little tight.

But I'm a nervous cyclist. Andy, it's great to see you guys.

It's great to see you guys. I hope you're doing well. I know you're doing well.

I talk to you all the time. But we talk publicly on Mondays and Thursdays.

Except this week, just a little programming note before we get into white Lotus episode 2

and a variety of other things. I just wanted to mention that our second show

of the week will go on Wednesday because we were lucky enough to talk to Tony Gilroy again

and we will be breaking down episode 10 of Andor on our Wednesday show

and that will also encompass basically all the episodes that happened in between

the first conversation we had with Tony, which was after the first three or four episodes,

I believe, and episode 10. So we'll talk about Aldani, we'll talk about prison,

we'll talk about spy craft, all that stuff. Tony Gilroy is amazing.

...