Are TV Ads Still Relevant? | Ep. #1538

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 22 October 2020

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1538, we are going to talk about if TV ads are still relevant. In today’s day and age, branding, reach, and impressions are vital, and it is so important to try and zag when everybody else is zigging. For these reasons, running TV ads is a great idea, so tune in and learn more about how to go about it. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are TV Ads Still Relevant? [00:33] Why Neil is about to start running TV ads. [00:53] Running a TV ad creates the impression you are a big firm. [01:50] If you want to be big, you have to be branded, and branding is priceless. [02:10] How much your reach and impressions matter. [02:35] Running ads on Hulu, Disney and Roku. [02:45] Hit up the channels that rich people typically watch. [03:02] While TV could produce results, this is unknown, and testing is expensive. [03:34] Consider your level and market before testing TV adverts. [03:52] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Ford Hulu Oreo Coca-Cola Disney Roku Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.5	And today we are going to talk about if TV ads are still relevant.
1:00.6	So Neil, this is relevant because you are about to start running TV ads. So do you want to talk about this a little bit and talk about why you're doing it just in case, you know, there's people that are doubting the efficacy? Sure, so I'm running TVS to try to take my business to the next level.
1:16.0	I know people say TV has owned produces high of ROI as Google or Facebook.
1:21.0	I get it, Google and Facebook are much bigger companies.
1:24.0	But just think of it this way.
1:25.8	Other than those car commercials you see for, you know, Ford, Surritos or whatever city you live in,
	...

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