Are The Marlins Doing Their Rebrand Right?
Five On The Floor: Miami Heat/NBA
Five Reasons Sports Network
4.6 • 633 Ratings
🗓️ 29 November 2018
⏱️ 56 minutes
🧾️ Download transcript
Summary
5R136- Ethan is sans Chris, but is joined by Andre Fernandez, Marlins beat writer for The Athletic, Leandro, Ricardo, and Alejandro of our Cinco Razones Podcast in the Five Reasons Sports Network, and Alf from Miami Heat Beat and LSO in the Five Reasons Network. The guys run through the Marlins decision to target the Latin community with their rebrand, whether it is a substitute for winning, whether they went too narrow in trying to build their fan base, and how Miami sports teams tap into their communities. Plus, thoughts on how Inter Miami will try and do the same things.
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| 1:01.6 | Welcome into the latest episode of the Five Reasons podcast. I'm Ethan Skullnick. This again is where I usually say with Chris |
| 1:07.8 | Whittingham, but again, no Chris Whittingham tonight. He's not here with us. And so to |
| 1:13.7 | replace him, I brought in five people. So we're going to talk about something that we've been talking |
| 1:18.7 | about on our DM string recently. And obviously the Marlins have gotten a ton of attention for what |
| 1:24.1 | they've done releasing their new colors, their new logo. Hopefully in the winter meetings, |
| 1:29.5 | they'll introduce some new players also. But one of the things we've talked about a lot on the |
| 1:34.2 | DM string, which is something that if you're not familiar with it, it's about 40 hosts in our network |
| 1:39.3 | all day long, basically just arguing about stuff while we're sitting at drive-through lines. |
| 1:44.3 | And so what we got into on there was whether or not the Marlins' marketing strategy |
| 1:49.2 | has tilted too much to one direction. |
| 1:52.1 | So clearly the Marlins are trying to engage the Latin community in this market. |
| 1:57.3 | Obviously, diversity is important to our network. |
| 1:59.8 | If you're not familiar with it, we have not |
| 2:01.9 | only a Spanish slash English podcast, Cinco Rosonas, but we, I don't think I did that very well, |
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