Are Teens Really To Blame for Drunk Elephant’s Decline?

Gloss Angeles

Kirbie Johnson and Sara Tan

Charlotte Palermino, Halsey, Sara Tan, Kirbie Johnson, Rihanna, Beauty Podcast, Arts, News, Entertainment News, Selena Gomez, Hailey Bieber, Fashion & Beauty, Beauty

4.8 • 679 Ratings

🗓️ 20 May 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we break down three major celebrity beauty launches: Shakira’s new haircare brand, Jasmine Tookes’ body care line, and Savannah James’ foray into skincare. Are these drops worth the hype or are we hitting peak celeb beauty fatigue? Then, we dissect the recent Business of Fashion piece on Drunk Elephant’s recent decline. Is Gen Z really to blame for the brand’s fall from grace, or is the truth more complicated?

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Transcript

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0:00.0	G-M-G-L-A-M, Los Angeles.
0:05.7	Hi, Kirby.
0:07.1	Hi, Sarah.
0:08.5	Welcome to Los Angeles.
0:14.6	Sarah, did you know that May 20th is the busiest day for beauty brands in the city of
0:19.9	Los Angeles?
0:21.6	Why? Because there's like eight events today.
0:22.6	Oh, yeah.
0:23.6	And I'm like, we need a, we need a calendly.
0:27.6	We really do.
0:29.6	It would be very helpful.
0:30.6	Maybe I'll start a calendar and then brands have to pay to be a part of it to put their event on there. And then that way
0:38.9	everybody knows, oh, we've hit a fever pitch in terms of how many events can be held on one day.
0:44.4	Why May 20th? Is it because it's ahead of Memorial Day weekend and they didn't want to do
0:49.9	it on that Thursday because people are leaving town? Probably. That's probably it. And they want to get
0:55.4	their summer kickoff? Yeah. I think that's exactly it. Like the summer product launches. The weather is
1:00.7	really beautiful. It's ahead of Memorial Day weekend. It's like the perfect last push. I don't
1:08.6	like I'm going to anything. I'm going to four different things.
1:12.1	Good for you.
1:12.6	And actually in a realistic point of view, probably too.
1:16.7	Yeah.
1:17.2	Right.
	...

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