4.8 • 1.4K Ratings
🗓️ 17 March 2025
⏱️ 142 minutes
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Rob talks to Zia Yusuf, chairman of Reform UK and successful tech entrepreneur who sold his company for £230 million. Yusuf talks about his experiences in business and politics and outlines Reform UK's mission to fundamentally change Britain's direction. Yusuf's shares his vision for fixing broken Britain, from stopping illegal migration to rebuilding the NHS and fostering a pro-success culture. With Reform now polling at 26-27%, Yusuf reveals his optimism for making Nigel Farage the next Prime Minister and transforming the UK into a country that rewards entrepreneurship, innovation, and hard work.
Zia Yusuf REVEALS:
BEST MOMENTS
"Anyone who has been brought up in the system, Tory, Labour, that whole westminster ecosystem, will be unable to fundamentally change how the system works and that is what we have to do."
"I love this country, it's given me so much opportunity. I'm going to stay and fight and I still think we can turn this around."
"We've got to change the culture in this country, return our culture to one where success is viewed as a good thing. Stop hating landlords, stop hating business owners, stop hating millionaires."
"We need to be clear that if you come here illegally, you will never get the right to remain under any circumstances and you will be deported to the country from which you came."
"When I first came into politics... I said this is still a country where people literally risk their lives to come to, even from France. If we're not careful, we will no longer have a country that people fall over themselves wanting to come to."
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ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
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0:00.0 | It must be exciting now. |
0:02.8 | I miss, because we've been, we're our 20th year of business, |
0:06.8 | and I miss that lean, dynamic, fast, agile, chaotic, scary start-up face. |
0:13.2 | Oh yeah, yeah, yeah. |
0:14.4 | I mean, to some degree, maybe that's why I'm here. |
0:16.0 | Yeah, yeah, because I get to do all of that again. |
0:19.4 | Politics is different, though, obviously. |
0:21.0 | There are some similarities, |
0:22.2 | partly because, again, when Nigel came back |
0:23.8 | after having been leader, |
0:25.6 | there was like nothing. |
0:26.3 | I mean, people were really underestimated. |
0:27.4 | People got, you became chairman. |
0:28.6 | What was your desk? |
0:29.2 | Like, desk? |
0:30.1 | You even have an office? |
0:30.9 | Yeah. |
0:31.2 | Nothing. |
0:31.9 | It was literally nothing. |
0:32.8 | And so, which just shines a really bright light on what an achievement that was to win four million votes with no infrastructure at all, up against these behemoth old parties. |
0:44.1 | Yeah. |
0:44.4 | Literally central. |
... |
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