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Marketing School - Digital Marketing and Online Marketing Tips

Are Rebrands A Good Idea?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 7 July 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

We delve into rebranding and discuss whether it is a good idea for businesses.

Transcript

Click on a timestamp to play from that location

0:00.0

All right, so we are going to talk about if re-brands are a good idea.

0:04.6

So let's talk about a recent rebrand.

0:06.8

Here's an example for everyone.

0:08.9

Facebook changing into Meta.

0:11.6

So that is a rebrand. You change your logo, you change your name, and sometimes

0:16.4

there are good results, sometimes there are bad results. So we're here to talk about this

0:19.8

a little more and share some examples. So I'm not a fan of re-brands, especially if you have a really popular brand.

0:27.0

If you're new, no problem, not a big deal.

0:30.0

But if you already have a lot of revenue, and a lot depends on the person, a lot could be a million bucks, a lot of revenue and a lot depends on the person a lot could be a

0:34.0

million bucks a lot could be a hundred grand lot could be a billion I would not

0:37.8

consider rebbranding I just don't like it I think it's okay to adjust the logo and the design of certain aspects

0:46.2

like if you look at the Apple logo has changed over time but why not just keep the same

0:50.9

corporate name? Or you could create a parent company like Google did.

0:54.9

So Google is still Google.

0:56.4

But now they have Alphabet, which is the parent company of Google.

0:59.9

That I don't think is a big deal.

1:01.5

But if I was like Facebook Facebook I wouldn't be like

1:03.3

renowned known as the met up. Yeah. They tried rebranding Facebook like just in

1:08.9

general if you're doing a you know like like Facebook. is still Facebook.

1:13.0

I don't think you would ever see them changing

1:14.6

from Facebook to Meta.com, but they're trying

1:17.7

to go after this whole Metaverse,

...

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