Are Rebrands A Good Idea?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 7 July 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it's the right move for your business. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Are Rebrands A Good Idea? [00:22] Why we are not fans of rebranding. [01:36] Rebranding when reviews are bad: Spectrum. [02:33] Remembering a viral post about Comcast. [02:59] Hear examples of bad rebrands and missed opportunities. [04:29] How rebrands can complicate marketing strategies. [05:10] Good examples of successful rebrands. [05:51] Important lessons from successful rebrands. [06:05] We unpack Neil’s recent rebranding experience. [06:52] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Spectrum Comcast ChatGPT Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about if re-brands are a good idea.
0:04.6	So let's talk about a recent rebrand.
0:06.8	Here's an example for everyone.
0:08.9	Facebook changing into Meta.
0:11.6	So that is a rebrand. You change your logo, you change your name, and sometimes
0:16.4	there are good results, sometimes there are bad results. So we're here to talk about this
0:19.8	a little more and share some examples. So I'm not a fan of re-brands, especially if you have a really popular brand.
0:27.0	If you're new, no problem, not a big deal.
0:30.0	But if you already have a lot of revenue, and a lot depends on the person, a lot could be a million bucks, a lot of revenue and a lot depends on the person a lot could be a
0:34.0	million bucks a lot could be a hundred grand lot could be a billion I would not
0:37.8	consider rebbranding I just don't like it I think it's okay to adjust the logo and the design of certain aspects
0:46.2	like if you look at the Apple logo has changed over time but why not just keep the same
0:50.9	corporate name? Or you could create a parent company like Google did.
0:54.9	So Google is still Google.
0:56.4	But now they have Alphabet, which is the parent company of Google.
0:59.9	That I don't think is a big deal.
1:01.5	But if I was like Facebook Facebook I wouldn't be like
1:03.3	renowned known as the met up. Yeah. They tried rebranding Facebook like just in
1:08.9	general if you're doing a you know like like Facebook. is still Facebook.
1:13.0	I don't think you would ever see them changing
1:14.6	from Facebook to Meta.com, but they're trying
1:17.7	to go after this whole Metaverse,
	...

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