meta_pixel
Tapesearch Logo
Log in
Marketing School - Digital Marketing and Online Marketing Tips

Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 18 January 2024

⏱️ 19 minutes

🧾️ Download transcript

Summary

In episode #2659, we discuss the viability of newsletters as a business model and analyze the success of popular newsletters like The Hustle and Morning Brew, which have generated significant revenue through ads and subscriptions. We argue that while newsletters can be a smart way to build an audience, monetizing them solely through subscriptions is not the most profitable approach. Instead, we suggest leveraging the newsletter's audience to sell other products or services that can generate higher revenue.   We also highlight that newsletters can be effective for attracting high-net-worth individuals who may become future investors or clients. Furthermore, we delve into the importance of learning from people who have different perspectives and experiences, as well as the role of polarizing marketing in business. We emphasize the need to consider the long-term impact and audience preferences when deciding whether to adopt a polarizing marketing strategy.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy. (00:23) Successful newsletter businesses: The Hustle, Morning Brew (01:02) Monetizing newsletters through subscriptions vs. other methods (02:21) Newsletters are not the most lucrative business model (03:14) Newsletters can lead to high-value opportunities with investors (04:18) Focus on monetizing newsletters through other means (07:08) Benefits of learning from diverse individuals (08:34) The role of polarizing marketing in business (09:45) Long-term strategies vs. short-term attention tactics (10:28) Playing long term games with long term people (11:05) Apple's strategy of offering multiple product options (12:49) Pricing strategy of offering small, medium, and large options (13:50) Economist's test on pricing options (14:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0

When it comes to hiring, the best way to search for a candidate isn't to search at all.

0:03.8

Don't search match with Indeed.

0:06.0

Indeed is your matching in hiring platform with over 350 million global monthly visitors

0:10.8

according to Indeed Data, and matching technology that helps you find

0:14.2

quality candidates fast.

0:16.2

Ditch to busy work, use Indeed for scheduling, screening and messaging to connect with candidates

0:20.4

faster.

0:21.4

And Indeed doesn't just help you hire faster. 75% of employers claim Indeed

0:25.6

delivers the highest quality matches compared to other online job sites.

0:29.2

Leveraging over 140 million qualifications and preferences daily, Indeed's matching engine is constantly learning

0:35.6

from your preferences, so the more you use Indeed, the better it gets.

0:39.4

Join more than 3.5 million businesses worldwide that use Indeed to hire great talent fast.

0:44.8

Join today by heading to Indeed.com slash Podcast 5 and get a 100 pound sponsored job credit

0:50.9

that's Indeed.com slash P O.OD-K-A-T-Z-5 terms and conditions apply.

0:57.0

Do you feel seen or heard when you watch the news? You mean like the news wasn't really for me?

1:04.4

Exactly. Imagine that! The news is made for the comfort of white people. That is

1:10.3

the audience they want to curate. The Native Land Pot?

1:13.0

We talk about the real things that really matter with real folks.

1:17.0

All day.

1:18.0

Welcome home, y'all.

1:20.0

Welcome home.

1:22.0

Listen to Native Land Pot dropping every Thursday on the I Heart Radio app, Apple Podcast, or wherever you get your podcast.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.