You want retail? We got retail. You don't want retail? We got some other stuff, too.

From American public media. This is Marketplace.

In Los Angeles, I'm Kyle Rizzell.

It is Monday.

Today, the 24th day of November is where we have found ourselves good, as it always is, to have you along, everybody.

We are going to begin today, and we will carry this theme through the program where one might imagine we would begin on a week that formally kicks off the make or break season for American

retailers. According to the National Retail Federation, which, yes, I know, is not a disinterested

party. A record 187 million people are plenty to shop this year from Thanksgiving Day through Cyber Monday,

and that is despite the previously much-discussed consumer Adjada, we're all feeling right now.

So to see how things are going, as they are going, we picked three of our retail regulars to

follow through this holiday season.

We start with Dylan Demery.

She's the owner of She's Fly.

That's a women's fly fishing outfit based in Fort Collins, Colorado.

We've prepared mostly by trying to get all of our retreats ready to book by mid-December.

We've never done that that early.

And so that's something different that we're trying this year.

I haven't seen many early shoppers yet. I'm also seeing challenges with pricing in that pretty much the

entire fly fishing industry has been impacted by the tariffs. Everything from blank fly rods to

print on demand merchandise is being impacted. So prices have

fluctuated a little bit. They've gone up a bit. We are still keeping our anniversary sale from

August going through the end of the year at least because we really want to clear out some of

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