Are Labour’s attack ads working?
This Is Why
Sky News
4.0 • 552 Ratings
🗓️ 12 April 2023
⏱️ 21 minutes
🧾️ Download transcript
Summary
On The Sky News Daily, Leah Boleto asks political correspondent Liz Bates why Labour are getting personal in the build-up to the local elections, and speaks to Conservative peer, Lord Saatchi, who was the brains behind a number of hugely successful political attack ads, about why simple messages often win in election campaigns.
Podcast producer: Rosie Gillott
Interviews producer: Alex Edden
Editor: Paul Stanworth
Transcript
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| 0:00.0 | Add water to your will. |
| 0:02.0 | And know that from that single drop, |
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| 0:31.4 | travel in London, think TFL. With the daily cap fair frozen until March 27, travel as much as you like on tube, bus, Elizabeth Line, DLR and Overground, knowing you'll never pay any more than £8.90 in Zones 1 and 2. |
| 0:48.3 | Download TFL Go to plan your journey. To the Mayor of London and TFL, every journey matters. |
| 0:55.6 | Always use the same card of device when touching in and out for full terms and conditions such TFL fare capping. |
| 1:00.1 | Do you think adults convicted of sexually assorting children should go to prison? Rishi Sunak |
| 1:05.9 | doesn't. Or at least that's what Labour are saying. |
| 1:11.4 | They've done a series of ads taking aim at the Prime Minister |
| 1:14.6 | and not everyone in the party thinks they've hit the right note. |
| 1:18.8 | So-called attack ads and nothing new in politics, |
| 1:22.1 | but this one has caused a storm on Twitter |
| 1:25.0 | and a rift between some in Labour. |
| 1:28.0 | So does negative political campaigning work and what are the risks? |
| 1:34.3 | I'm Leah Belletto and this is the Sky News Daily. |
| 1:38.5 | Now don't worry if you didn't spend your Easter weekend scrolling through Twitter |
... |
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