Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 January 2024

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue generated. We also compare the return on ad spend for various social networks. When it comes to business coaches, we approach it with a skeptical perspective, particularly towards those primarily focused on making money, as Neil expresses. On the other hand, we share Eric's positive experience with a coach who has truly been there and done that. Tune in to learn more about the profitability of Google Ads and the pros and cons of business coaching. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions) (00:40) Average click-through rate, cost per click, and conversion rate for Google Ads (01:13) Comparison of conversion rates for SEO and paid advertising (01:42) Percentage of users who know they are clicking on a paid ad (02:16) Average revenue generated for every dollar spent on Google Ads (03:30) Revenue numbers and return on ad spend for different social networks (05:57) Reasons why Google Ads is still more effective than other social platforms (06:41) Discussion on the role of AI in advertising and the importance of human intervention (07:37) Debate on the effectiveness of business coaches (09:03) Differentiating between specific expertise and general business coaching (10:46) Summary of the types of coaches to avoid and the value of experience in coaching (11:18) Personal experience with business coaches (12:23) Neil Patel questions the role of a business coach (15:36) Eric Siu emphasizes the importance of working with experienced coaches (16:23) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Today we're going to be talking about how effective Google ads really are.
0:07.0	So this was interesting for me because I ended up breaking down just Google ads in general and I'm like, all right, what's the data?
0:17.2	How profitable is it really?
0:19.1	What are people doing and what are click-through rates and all this kind of stuff.
0:22.6	So let me actually share my screen so I can break down the data.
0:26.6	In our company MP Digital, we have some tools.
0:28.8	We tracked roughly 2.1 billion dollars,
0:32.2	U.S.D, a year in ad spend.
0:35.0	And average Google Click-Thru rate right now is 3.22%.
0:40.0	Average cost of a click.
0:42.0	$2.81. The average conversion rate 3.49%. And on the flip side,
0:50.8	of when you look at organic visitors
0:53.0	SEO traffic, it's converting less than 1%,
0:55.7	but you don't really have to spend too much money on SEO
0:59.0	in comparison.
1:00.0	Yes, you can do it time-wise or or, you know, through people on your staff, or you may pay an agency, but in comparison to how much paid advertising costs, it is much cheaper, but the conversion rates for SEO are much lower.
1:12.0	68.39% and this one shocked me, of the users know they're
1:18.3	clicking on a paid ad and the part that shocked me is roughly 31% and change or 32% however you want to look at it.
1:27.0	They don't know that they're clicking on a paid ad.
1:31.0	But the people that know that they're clicking on a paid ad, they do it because they believe that the
1:36.3	query that the result that they're clicking on will provide the answer to the query they typed in.
1:42.2	And that makes sense why they're clicking on it. The
	...

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