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The Assignment with Audie Cornish

Are College Athletes Cashing In and Killing the Game?

The Assignment with Audie Cornish

Podcast Admin

News Commentary, News, Politics

4.6844 Ratings

🗓️ 20 March 2025

⏱️ 28 minutes

🧾️ Download transcript

Summary

For decades, college athletes made millions for everyone but themselves. Now, the NCAA’s Name, Image, and Likeness policy, NIL, has changed the game. Audie dives into the chaos of NIL with former All-American gymnast Savannah Schoenherr and Washington Post writer Jesse Dougherty to find out who’s winning, who’s losing, and what it's like navigating America’s latest “wild west.” And will it change the way you experience college sports? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Sports writing cliches are legend, and March Madness is the worst of it.

0:05.7

Everyone's tickets are punched for the big dance and a chance at a Cinderella story.

0:10.2

I mean, you get the idea.

0:12.9

But right now, the biggest story, the biggest sports story, is off the court.

0:18.9

Young people, once the bit players in the NCAA's $1.4 billion game,

0:24.3

are getting a slice of the pie. See, I can do it too. Partly because of growing legal pressure,

0:30.7

the association said it would no longer ban students from making money off their name,

0:35.5

image, and likeness. And there was just one cliche being used to describe the shift.

0:40.4

The NCAA blew it.

0:42.0

And so now we have the Wild Wild West.

0:44.0

It's kind of like the Wild Wild West out there.

0:45.7

Now we have the Wild Wild West called NIL and Transfer Portal.

0:49.4

I don't like it.

0:50.8

In 2021, the NCAA put into place new rules that sent tremors through the community of coaches,

0:57.2

recruiters, athletic directors, boosters, and yes, student athletes. They were no longer banned from

1:03.3

accepting gifts, doing deals with brands, and or getting paid for what they do best, play.

1:10.1

Formally, the official rules are that there is no pay-for-play.

1:14.2

Students cannot be paid directly by schools.

1:17.9

That's not how it's coming off.

1:19.7

The number one recruit for next season is going to BYU.

1:25.2

And I go, I'll be damned.

1:27.0

Probably going to cost.

...

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