Aprch, CBD, & the Story Behind an Emerging Category
GEAR:30
BLISTER
4.9 • 844 Ratings
🗓️ 24 July 2020
⏱️ 51 minutes
🧾️ Download transcript
Summary
Normally on GEAR:30 we dive deep into the details of specific ski, apparel, or bike equipment. But this week, we’re taking a close look at a massive emerging category — CBD products in general — and one specific company in particular, Aprch. And to walk us through some of the relevant science, regulations, production processes, and the trajectory of this industry, we’re talking with Aprch co-founder, Adam Hunter.
TOPICS & TIMES:
- Origins of Aprch (4:58)
- Defining Terms (10:07)
- Marketing this product? (24:06)
- Price (29:38)
- Production Process (36:09)
- Bubbles! (37:44)
- Future of Aprch & this industry? (41:37)
LINKS TO LEARN MORE:
• CBD Researcher, Dr. Raphael Mechoulam
• Article on Dr. Mechoulam's research findings regarding CBD and potential benefits
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Transcript
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| 0:00.0 | Hey everybody, welcome back to Gear 30 on the Blister Podcast Network. |
| 0:11.2 | I'm Jonathan Ellsworth, the founder of Blister, and you can check out everything we're doing and |
| 0:16.7 | reviewing over at blisterreview.com. |
| 0:22.3 | Okay, so today's episode is going to be quite a departure from the normal stuff that we |
| 0:29.2 | tend to talk about on Gear 30, you know, where we are normally diving deep into the details |
| 0:35.2 | of a specific piece of ski equipment or bike or apparel, that |
| 0:39.8 | type of thing. Today's episode is truly born just out of my own curiosity, and I want to give |
| 0:47.7 | you a little bit of the backstory here. So at Blister, we get hit up by a whole lot of companies wanting to send us new products to |
| 0:58.3 | evaluate and potentially review. |
| 1:00.9 | Over the last year or two, I can't even begin to tell you how many products we've been |
| 1:08.4 | asked to check out or review that you might broadly categorize as |
| 1:14.0 | being CBD products. It seems like literally every single product you can imagine is now being |
| 1:21.8 | made with some sort of CBD component to it. And among the companies that reach out to us is a company called |
| 1:30.7 | Approach, which is spelled APR-C-H. And Approach reached out and said, we are a wellness beverage company |
| 1:40.3 | making a CBD sparkling water. And we'd like to send you some. |
| 1:45.9 | And while most of the time we end up just having to sort of decline on a lot of this product, |
| 1:50.9 | this time we said yes because I was sort of curious and this was a product I wanted to |
| 1:55.8 | check out. |
| 1:56.5 | So the product arrived. |
| 1:58.4 | I actually thought the product was pretty good, and I wanted to learn more. |
| 2:02.9 | And so I figured, as a kind of jumping off point, why not invite one of the founders of |
| 2:10.7 | approach to come on, and I would basically just ask all the dumb questions that I had about this product and this emerging |
... |
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