AppSumo Horizon

Noah Kagan Presents

Noah Kagan

Entrepreneurship, Business

4.8 • 1K Ratings

🗓️ 1 December 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today, I'm giving you part three of the AppSumo saga.

Black Friday was rough, targets got missed, and the team felt it. But I zoomed out and the signals actually looked way better than expected. Refunds are dropping, deal quality is rising, customer sentiment is improving, and we're finally stabilizing the business after a horrible year.

So in this episode I break down our simple three part plan to see out 2025, and talk about bundles, new partner offerings, the future of software, and how leadership really works when the scoreboard looks ugly. It's honestly the most exciting I've felt about AppSumo's horizon in a long time.

In this conversation you'll enjoy 3 BIG things:

How to course-correct when your Black Friday deal flops hard
What I do when customers stop clicking
How to avoid repeating the same mistakes next quarter

Enjoy these 3 things plus many nuggets along the way.

My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend.

I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.

Transcript

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0:00.0	You want to say Agua?
0:07.0	No. You say Deda?
0:10.0	And you say... Absimo?
0:14.0	No.
0:19.0	That was my daughter.
0:26.1	What is up, you sexy bastard?
0:28.8	It's your boy, Poppy, aka Rabbi Can't Lose, aka Noah Kagan, coming in with part three of the AppSumo series.
0:37.9	And this one I'm calling App Sumo Horizon.
0:41.9	And you guys seem to like it.
0:44.4	I get a lot of text messages and comments.
0:46.7	And it seems like people enjoy the rawness.
0:49.8	What's going on in App Sumo?
0:52.2	We were at war last episode.
0:55.4	Sometimes when people say that, I'm like, you know, real war is crazy.
0:59.8	I haven't been in that either.
1:01.2	But it's just been a wild time.
1:04.4	And there's just some different parts I'm going to talk about and talk about some of our plan.
1:09.6	You know, some things that have happened that are interesting is Black Friday is,
1:12.9	it's our biggest sales a year.
1:14.2	I think it's like 20% of our revenue.
1:16.5	And I think overall we were down 30%.
1:19.2	And this year has definitely been a struggle.
	...

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