It's Tuesday, August 30th.

Welcome to Market Foolery.

I'm Mark Wreath and joining me in studio today from Stock Advisor Canada, Taylor

Muckerman.

Long time, no see Taylor.

I'm back.

I know, and it's great to have you.

We've got a lot to talk about including some bad news

for Apple plus Mondeleiz is walking away from Hershey but let's begin with earnings

from Abercrombie the apparel's shares are down 20% today after the

company announced second quarter earnings. I'm going to take a wild guess. Things

didn't go well for Abercrombie this quarter. This is the 14th straight quarter

things haven't gone all that well for Abercrombie and Fitch. I don't know what else

to say other than Wolf. I mean, my goodness. 20% how many days has that stock been down 20% I'm willing to say

it's it's more than you can hold in your hand it's a roller coaster ride that's for

sure Abercrombie you know Abercrombie we talk about apparel retailers all the time, we were talking before the show. This is a tale as old as time for these retailers. Abercrombie seems to be even worse off than many of these retailers because it's in this weird gray area

of staples clothing just you know jeans and shirts that you just buy on the rag but I'm not

going to Abercrombie for those things. I'm going to somewhere cheaper like the

Gap or Old Navy constantly have those discounts and Abercrombie doesn't have discounts anymore.

They're trying to back off from that. And Abercrombie on the other hand isn't fashionable

enough for me to you know really spend the

dough there I could go to H&M and get something probably a lot better looking for

...