Apple vs. Microsoft: Vision Pro, HoloLens, and the future of computing
GeekWire
GeekWire
4.8 • 127 Ratings
🗓️ 10 June 2023
⏱️ 22 minutes
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Summary
Apple CEO Tim Cook on Monday unveiled the company's new $3500 Vision Pro headset, declaring a new era for spatial computing, and it was difficult not to notice the similarities to Microsoft's unveiling of its HoloLens headset back in 2015.
The comparison of Vision Pro and HoloLens, and the way the devices match a certain historical pattern, is one of our topics this week in a broader discussion about the new Apple device and what it means for the future of technology and computing.
Our guest is John Tomizuka, co-founder and CTO of Seattle-based tech startup Taqtile, which makes augmented reality work instruction software for enterprise companies. Taqtile has been working on HoloLens applications since the beginning, and the company said this week that it plans develop for the Vision Pro, as well.
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- Apple vs. Microsoft: Vision Pro, HoloLens, and a familiar pattern in a classic tech rivalry
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Transcript
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| 0:00.0 | Here's a list that I just wrote down in the realm of pattern recognition. |
| 0:04.9 | Pocket PC iPhone. |
| 0:07.2 | Oh, yeah. |
| 0:08.1 | Tablet PC, iPad. |
| 0:12.1 | HoloLens Vision Pro. |
| 0:13.7 | It seems like there's a pattern here. |
| 0:15.4 | Microsoft. |
| 0:16.2 | Anyone at Microsoft, are you listening? |
| 0:23.8 | Welcome to Geekwire. I'm Geekwire co-founder Todd Bishop. We're coming to you from Seattle, |
| 0:28.9 | where we get to report each day on what's happening around us in technology, business, and |
| 0:33.3 | innovation. What happens here matters everywhere. And every week on this show, we talk about some of the |
| 0:38.6 | most interesting stories in the news. This week, I've actually been thinking back to a story I |
| 0:43.8 | covered in person more than eight years ago. Apple CEO Tim Cook on Monday unveiled the company's |
| 0:49.6 | new $3,500 Vision Pro headset, declaring a new era for spatial computing, and it was difficult not to notice the |
| 0:58.3 | similarities to Microsoft's unveiling of its HoloLens headset way back in January 2015. |
| 1:05.5 | Introducing Apple Vision Pro. I'm incredibly excited to introduce to you Microsoft HoloLens. |
| 1:13.6 | Vision Pro is a new kind of computer that augments reality by seamlessly blending the real world |
| 1:20.6 | with the digital world. |
| 1:22.6 | A few years ago, we started asking ourselves, could Windows make your digital life more powerful by connecting |
| 1:31.3 | it with your real life? You can see, hear, and interact with digital content just like it's |
| 1:38.3 | in your physical space. Could replace your digital content right into your world, right into your life. |
| 1:46.0 | And you control Vision Pro using the most natural and intuitive tools, your eyes, hands, and voice. |
... |
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