Apple vs Microsoft | Life After Laptops | 5

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 8 February 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The personal computer is no longer the talk of the town. Between new AI tools, sleek smartphones and web-based apps, your laptop is just one small slice of the technology pie. But where does that leave Apple and Microsoft? Are we about to undergo a regime change?

Here to help answer that question are WIRED’S Senior Editor Mike Calore and Senior Writer Lauren Goode. The pair co-host the Gadget Lab podcast, where they break down the latest technology trends and how they shape our lives.

Listen to Gadget Lab.

Catch Mike and Lauren’s latest reporting at wired.com.

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Transcript

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0:00.0	I'm David Brown and this is Business Ward.
0:30.0	Not so long ago, tech's biggest rivalry was between these two.
0:35.0	Hello, I'm a Mac.
0:36.0	I'm Anna PC.
0:37.0	If you were watching TV in the mid-2000s, you might well remember these iMac ads.
0:42.0	A bespectacled, middle-aged man wearing a business suit and tie.
0:45.0	That would be PC.
0:47.0	Goes up against a smooth-talking younger guy, Clyde, a T-shirt and jeans.
0:51.0	He was the Mac.
0:52.0	I'm going to do fun stuff like movies, music, podcasts, stuff like that.
0:55.0	I also do fun stuff like time sheets and spreadsheets and pie charts.
0:59.0	These commercials established Mac is the hip, cool computer and PC is the more average
1:04.0	dare we say boring machine.
1:06.0	OK, by fun, I mean more in terms of, for example, it'd be kind of hard to capture a family vacation, say, with a pie chart.
1:13.0	Not true, for example.
1:15.0	This light gray area could represent hangout time, whereas this dark gray area could represent just kicking it.
1:21.0	Apple really laid it on thick with that campaign, didn't they?
1:24.0	Those ads might be more than 15 years old now, but the Mac versus PC debate is still very much alive.
1:31.0	Just ask anyone who's been forced to switch from one to the other and you'll hear all about it right away.
1:35.0	But when it comes to computers, Mac OS only has 14% of the global market share, while Windows has about 76%.
1:44.0	And while Microsoft focused on dominating personal computers, Apple cornered the smartphone market.
1:50.0	The company's valuation nearly doubled in the years following the release of the iPhone.
	...

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