Apple, as you know by now, is set to reveal its first major product in a decade at its annual

developers conference this afternoon.

Our dear Dubosa and Steve Kovac, live on the scene, and D, let's begin with you, talk about talk about I guess broadly just what's at stake for the company today?

I mean you said it before the break Carl this is the stock that's trading at all time highs but beyond that this has really been the market leadership.

When we talk about the gains,

tech has come roaring back

and it's been a handful of those mega caps

we now call the Magnificent Seven

that have led the market.

So what Apple has to do today is really

deliver. There's such high expectations. The thing that everyone really

cares about, there's a lot that's going to be announced, but it's all

about that mixed reality headset. And here Apple has to do something that meta that no one else has

really been able to do so far and that is bring such a device into the

mainstream and at a time when Apple's iPhone sales are slowing.

This is a new product launch.

The first one since 2015, the Apple Watch.

Apple has a lot of sake here.

It has to deliver.

And Tim Crock is gonna have to get on the stage

and tell us why we need this and why it's mixed reality.

Explain sort of for an audience, for a group of consumers,

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