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From the heart of where innovation, money, and power collide, in Silicon Valley and beyond,

this is Bloomberg Technology with Emily Chang and Cooportino and this is Bloomberg Technology.

We are live from Apple's campus where the company just unveiled its next generation of devices.

The upgrades to new iPhones, watches and air pods focusing on health, safety, and satellite connectivity.

And there was one big surprise,

the price of the bottom of the line iPhone unchanged,

despite the worst inflation in decades.

We are going to give you the full download,

but first I want to get a look with Apple bringing

Carolina Milanesi of Creative Strategies who's here with me at Apple

headquarters inside the Steve Jobs Theater for the first time in a few years

actually how significant do you think these

upgrades are and key are people gonna buy these new devices with

inflation higher than you know it's been in 40 years. I think it's been interesting to see

that the focus today has been on real pain points that consumer have and also hit on

...