This is MacOS Ken.

Apple sticks the 4 trillion landing, increased positivity ahead of Apple earnings,

and Apple spends bigger lobbying the EU.

It is Thursday, the 30th of October 2025.

I'm Ken Ray, and this is news from MacOS Ken.

Brought to you by yours truly and sponsored by Nordlayer.

Secure your network, block threats to your business,

and save 10% with code MacOS Ken- 10 at Nordlayer.com slash macOScan.

This show is also supported by people like you, patrons through Patreon.

Find out more and add your support at patreon.com slash macOS can.

Second time's a charm, I guess. Just a day after popping in and out, Apple on Wednesday was back

in the $4 trillion market cap club, and this time it stuck around. Ticker symbol AAPL ended the day up a scant

70 cents, closing at 26970. That was enough to drag it across the 4 trillion line. The Cupertino

company ended the day with a market cap of $4.002 trillion dollars.

I know I keep referring to the term Halo of positivity,

which turned up in a note earlier this week from J.P. Morgan analyst,

Amik Chatterjee.

Here's the thing, though, that term is on the money.

Excitement over sales of iPhone 17,

excitement over performance of Apple's services segment.

Everywhere you look, somebody's got something upbeat to say about Apple.

Or they're just raising their price target on it.

...