meta_pixel
Tapesearch Logo
Log in
Marketplace Tech

Apple’s Vision Pro is finally here. What took so long?

Marketplace Tech

Marketplace

News, Technology

4.51.3K Ratings

🗓️ 5 February 2024

⏱️ 11 minutes

🧾️ Download transcript

Summary

Last Friday, Apple’s long-awaited contribution to the virtual reality headset market finally hit stores across the U.S. Apple CEO Tim Cook promised the new technology would be nothing short of revolutionary when he unveiled it last summer. But let’s not forget the fate of the Google Glass, the glasses with a built-in display and camera first released by Google in 2013 and formally ended a decade later. Marketplace’s Lily Jamali spoke to Lance Ulanoff, U.S. editor-in-chief of TechRadar, for his take on the Vision Pro. Ulanoff said Apple’s new headset just might catch on, thanks to what Apple calls “spatial computing.”

Transcript

Click on a timestamp to play from that location

0:00.0

Why Apple thinks they can make headsets finally go mainstream.

0:05.0

From American public media, this is Marketplace Tech.

0:08.0

I'm Lily Dramale. I don't know about you but every time I opened my laptop this weekend I was baraged with ads for the Apple Vision Pro

0:25.3

which hit stores on Friday.

0:27.3

When he unveiled a headset last summer,

0:29.1

CEO Tim Cook promised it would be nothing less than revolutionary.

0:34.0

Vision Pro is a new kind of computer

0:36.6

that augments reality by seamlessly blending

0:39.6

the real world with the digital world. Lest we forget the fate of the Google Glass,

0:45.0

we called out the Lance Eulinov.

0:47.0

He's the U.S. editor-in-chief of Tech Radar.

0:50.0

He says the Vision Pro just might catch on

0:52.0

thanks to what Apple calls spatial computing.

0:55.3

It's basically computing in a larger 3D space, right?

1:00.8

It's going from your confined desktop to the world around you. It combines

1:06.8

augmented reality with your reality, meaning that interfaces and interface

1:11.4

elements can float in space in front of you.

1:14.0

And you can do everything from watch movies to read emails, to browse the web,

1:19.7

but you can also work.

1:21.7

And I've been doing a lot of work in it.

1:24.5

I've had the world's biggest desktop because of it.

1:27.1

So I'm still testing, but I find it fascinating, fun, and more comfortable than I expected.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Marketplace, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Marketplace and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.