I'm John Fort. You're listening to CNVC's Tech Check. Our show is live weekdays at 11 a.m. Eastern. Listen in.

Transition down here on Earth to our feed this morning, which starts with Apple and some expected hold-ups in the supply chain.

Bloomberg reporting that Apple could cut its iPhone 13 production targets by as much as 10 million units this year due to chip

shortages. Apple falling pre-market with shares inching toward correction territory. You see it

there down about one and a third percent nearly. It's down more than 9 percent from its September

7th record high. Two of Apple's suppliers, Broadcom and Texas instruments, both down this morning

as well as they struggled to deliver chips for the iPhone.

Apple previously forecast there would be an impact in the coming quarter.

So it's unclear if this is a new production issue or just the same issues that tech companies have been warning about for months.

Julia, you know, over the years when I've had a chance to

speak with Tim Cook about this sort of thing, he has tended to say, look, you don't have the

insight into our supply chain that Apple does. And so trying to draw too much of a conclusion

from one headline or one piece of the supply chain is a fool's errand.

And, you know, we should note. Apple did, of course, warn that there would be tight supply.

We don't know how much inventory they've built up.

So it's tough to read too much into this if you're an investor.

Well, we don't want to read too much into this, but this could be a moment, John,

where we see that this is the company Apple that has been able to hold off having any real impact from these broader chip shortages that we've seen impact, not just the tech industry, but so many different industries.

And I think it's interesting to note that Morgan Stanley said that it's possible that if Apple does have a feel an impact right now,

that that could end up actually meaning that they're going to fare better than some of their

rivals.

That yes, they'll have an impact, but whoever their rivals are are going to feel much bigger

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