Welcome to Seeking Alpha's Wall Street Lunch, our afternoon update on today's market action news and analysis.

Good afternoon. Today is Tuesday, October 31st, and I'm your host, Kim Khan.

Our top story so far. Happy Halloween.

Apple unveiled several Mac updated computers as part of its scary fast promo for Halloween, that includes new versions of the

Macbook Pro with updated M3 processors.

Apple showed off the new M3, M3 Pro, and M3 Max processors, which use 3 nanometer technology to increase performance and

bring new advancements to the chips, including GPU upgrades.

The new 14-inch MacBook Pro starts for the M3 chip and is 60% faster than the 13 inch

MacBook Pro with the M1. The 16 inch MacBook Pro is available with the M3 Pro or M3 Max chips and is 40% faster than the 14-inch

Macbook Pro with the M1.

The new Macbook Pro laptops have 22 hours of battery life and come with support of up to 128

gigabytes of unified memory.

Both Macbook Pros are available in different colors including Space Black.

While consumers may be looking forward to getting an apple as a Halloween treat instead of candy,

Wall Street's cell side reaction was fairly ho-hum.

Needham call the timing three days ahead of earnings odd, and raise concerns that laptop and IMAX sales were weak in the September quarter.

That would suggest that last night's launch was a way to mitigate any negative share price reaction because

Apple can focus on the future and reiterate how optimistic it is about unit sales of

its new laptops and iMac products, they said.

Bernstein noted that there were no surprises in the

announcement and perhaps even some disappointment. The Equity Analysts said

the new processors and Max were widely anticipated by Apple Watchers, though some had hoped to speculate

...