Welcome to 95 Mac Daily for Monday, July 7th, 2025. I'm your host, Chance Miller. We are sponsored this week by Robo Rock.

Leading off today, the information reports that Apple has considered spinning up its own developer cloud services in a move that would put it against some of its competitors' biggest

revenue streams. Apple's project ACDC, which stands for Apple chips in data centers, would not

be all that different from Amazon's AWS business, Microsoft's Azure, or Google's cloud platform.

The idea discussed was for Apple to rent out servers running on its own chips. This reflects Apple's successful development of its own chips that have

given the iPhone and laptops a big edge over rival devices and are also now being used in Apple's

data centers for some AI services.

According to the report, Apple has considered this idea over the past several years

and would theoretically offer the service as a cheaper and more efficient in-house alternative

for developers compared to other cloud competitors.

Apple executives believe that Apple Silicon could

offer better AI inference performance at a lower cost, especially as demand increased for

efficient, high-volume AI workloads. But as it stands right now, the status of Apple's

Project ACDC is unclear.

The Apple executive, Michael Abbott, who championed the idea, left the company in 2023,

and discussions for the project continued into 2024.

But as it stands right now, it's not known whether the initiative is still alive. It also all ties into Apple's broader services ambitions.

Apple is facing increasing regulatory pressure for things like the App Store and its $20 billion

Google search deal. For Apple, a developer-focused cloud service built on Apple Silicon

would be a natural way to expand its services revenue and make

up for any hit regulatory action could bring to its other businesses. After all, these types of

cloud services are the most profitable business for many other companies in the industry,

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