Welcome to a weekend bonus episode of the Tech Mem Ride Home, I'm Brian McCullough.

Steve Rosenbaum is a good friend of mine, a digital media veteran, a multi-time founder of digital media companies,

someone I turn to for on and off the record info about what is happening in digital media.

Gene DeRose is another NYC Tech and Media OG founder of Jupiter Communications.

As you know, it's been a while since I've done podcast recommendations on Fridays.

So this weekend I'm going to rectify that a bit by talking to

podcasters about some recent issues in the news. Steve and Jean do the future

forward podcast in conjunction with the I triple E. So today we're going to talk to them about

Facebook's pivot to privacy and Apple's big event on Monday. Please do search

your podcast apps and subscribe to the future forward podcast.

So Steve, I think you listen to the podcast at least occasionally. I don't remember if it was this week or last week. It must have been last week.

I did a segment where I was like, okay, I'm convinced the pivot to privacy to private messaging is real.

Are we agreed that this is for real at this point?

We're agreed that it's for real, but I actually think it's a bit of a canary in a coal mine.

I think it's worth paying attention to not as another Zuckerberg press release, but more as a big acknowledgement of just out broken and and

and and eft up the open networks have become quickly.

And I'm less convinced.

Mm.

But why?

Well, a couple of things principally. One, Facebook is such a large and acclimated to by a

billion people service that I find it hard to believe without

slight of hand footnote there that they will be able to upturn or even quickly gravitate towards that.

...