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Tech Life

Apple's big bet on virtual reality

Tech Life

BBC

Tech News, News, Technology

4.4221 Ratings

🗓️ 6 June 2023

⏱️ 27 minutes

🧾️ Download transcript

Summary

Tech Life goes to Apple Park at Cupertino, California, for the launch of the Vision Pro Mixed Reality headset. Zoe speaks to analyst Leo Leo Gebbie, app developer Emma Partlow, and north America technology reporter James Clayton, and asks is this a breakthrough moment for virtual reality? Will the headset's price put people off? Has Apple finally had another Iphone moment or, under boss Tim Cook, has it lost the ability to make products that change the world?

(PHOTO CREDIT: By Loren Elliott Credit: Reuters Location: Cupertino, Ca, United States)

Transcript

Click on a timestamp to play from that location

0:00.0

On Radio 4, the more you listen, the more you see.

0:04.7

Hello, I'm Brian Cox.

0:05.6

And I'm Robin Ince, and this is The Infinite Monkey Cage.

0:08.3

In this series, we're going to have a planet off.

0:10.8

I feel like Jupiter wins.

0:12.8

And after all of that, we're just going to chill out a bit.

0:15.9

We're talking about your bog standard.

0:17.8

Ice, not the fancy one.

0:20.1

Science with funny bits. The new series of the infinite monkey cage listen on radio four and BBC sounds welcome to tech life with me Zoe Kleinman and it's a special edition for you this week we're coming from one of the most important places in the world of tech, Apple Park in Capitino, California.

0:39.5

Why are we here? Because of this.

0:42.1

I believe that augmented reality is a profound technology.

0:46.9

Blending digital content with the real world can unlock experiences like nothing we've ever seen.

0:53.6

So today, I'm excited to announce an entirely new

0:57.7

AR platform with a revolutionary new product. And here it is.

1:06.0

That's Apple boss Tim Cook showing off the company's new mixed reality headset. It's a huge deal for Apple, for Tim Cook himself,

1:13.0

and for the whole idea of whether VR will ever change the world

1:16.2

in the way so many of this company's product have done in the past.

1:20.2

Is it finally the start of the VR revolution?

1:23.6

Or is it overhyped, overpriced, and set to be overlooked by the rest of the world?

1:28.0

Let's find out.

1:53.6

So hello from California, where Apple has made its biggest and boldest product launch for many years.

2:02.3

We'll take an in-depth look at the headset itself in a moment, but some of you may be thinking virtual reality, augmented reality, mixed reality, what exactly do they all mean and where does this Apple products fit in? Well, virtual reality is an online world where

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