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Today, Explained

Apple’s $3,500 goggles

Today, Explained

Vox

News, Daily News, Politics

4.310.3K Ratings

🗓️ 6 June 2023

⏱️ 28 minutes

🧾️ Download transcript

Summary

Apple’s launch of a new mixed reality headset shows that, for Apple, the metaverse isn’t dead. The Verge’s David Pierce explains. This episode was produced by Amanda Lewellyn and Hady Mawajdeh, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Patrick Boyd, and hosted by Sean Rameswaram. Transcript at vox.com/todayexplained Support Today, Explained by making a financial contribution to Vox! bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Apple made a big announcement yesterday.

0:02.8

They're getting into the ski goggle business.

0:05.0

Okay, not really.

0:09.1

Vision Pro is a new kind of computer

0:11.8

that augments reality by seamlessly blending

0:14.9

the real world with the digital world.

0:17.7

They're getting into the metaverse, augmented, virtual reality business.

0:22.0

So in the same way that Mac introduced us to personal computing

0:26.8

and iPhone introduced us to mobile computing,

0:30.4

Apple Vision Pro will introduce us to spatial computing.

0:34.3

The Apple people think this could be the next big thing,

0:36.9

but the internet seems to think it's all really funny.

0:40.3

It is an eminently memeable device.

0:42.7

So it's an augmented reality headset,

0:44.9

which means that its job is essentially to sit on your face

0:48.1

and have you mix digital things with the real world.

0:52.0

Coming up on today's plane,

0:53.4

whether Apple's next big venture into wearable tech

0:56.8

could change our world.

1:00.0

Support for this podcast comes from Unisys.

1:03.4

Sometimes you'll hear people say,

1:04.8

get your head out of the clouds.

...

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