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PBS News Hour - Segments

Apple prepares for new era after Tim Cook

PBS News Hour - Segments

PBS NewsHour

News, Daily News

4.11K Ratings

🗓️ 21 April 2026

⏱️ 6 minutes

🧾️ Download transcript

Summary

Apple is entering a major transition after CEO Tim Cook announced he's stepping down following 15 years at the helm of one of the world's most influential tech companies. Cook will hand leadership to John Ternus, the company's head of hardware engineering. It comes as Apple confronts big questions about its future. William Brangham discussed more with Rolfe Winkler of The Wall Street Journal. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

Transcript

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0:00.0

Apple is entering a major transition after CEO Tim Cook announced he's stepping down,

0:07.0

following 15 years at the helm of one of the world's most influential tech companies.

0:12.0

Cook will hand over leadership to John Turnus, the company's head of hardware engineering.

0:17.0

But the handoff comes at a challenging moment for the iPhone and computer giant as it confronts a series of big questions about its future.

0:25.1

William Brangham has more.

0:27.4

During Cook's time at Apple, the company's market value surged by more than $3.6 trillion, that's trillion with a T, dollars, thanks in large part to the dominance of the now ubiquitous iPhone.

0:40.8

But starting September 1st, John Ternus will step into the top job.

0:44.8

He has spent 25 years leading Apple's engineering team.

0:48.8

That's the one that built products like the iPhone, the iPad, and Mac computers.

0:53.7

So for more on what we can expect from Apple,

0:56.0

in the coming years, I'm joined by Rolf Winkler.

0:59.0

He's a technology reporter at the Wall Street Journal

1:02.0

who has covered Apple closely.

1:04.0

Rolf, thank you so much for being here.

1:06.0

Before we get to the new boss,

1:08.0

let's talk a little bit about Tim Cook's legacy. I mean, he took this job

1:13.2

arguably handling what was probably the worst, the hardest succession gig in the tech industry

1:19.3

following in the footsteps of the revered visionary Steve Jobs. How did Tim Cook do? He did,

1:27.4

well, it depends on who you ask. If you ask shareholders, he did pretty well, you guys

1:31.2

mentioned the number, $3.6 trillion of value added during his tenure, that's pretty

1:35.3

impressive. If you ask others who are looking for innovation, really truly new products

1:42.4

from Apple, they haven't shown us anything, you know, certainly as game-changing

...

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