Apple prepares for new era after Tim Cook
PBS News Hour - Segments
PBS NewsHour
4.1 • 1K Ratings
🗓️ 21 April 2026
⏱️ 6 minutes
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| 0:00.0 | Apple is entering a major transition after CEO Tim Cook announced he's stepping down, |
| 0:07.0 | following 15 years at the helm of one of the world's most influential tech companies. |
| 0:12.0 | Cook will hand over leadership to John Turnus, the company's head of hardware engineering. |
| 0:17.0 | But the handoff comes at a challenging moment for the iPhone and computer giant as it confronts a series of big questions about its future. |
| 0:25.1 | William Brangham has more. |
| 0:27.4 | During Cook's time at Apple, the company's market value surged by more than $3.6 trillion, that's trillion with a T, dollars, thanks in large part to the dominance of the now ubiquitous iPhone. |
| 0:40.8 | But starting September 1st, John Ternus will step into the top job. |
| 0:44.8 | He has spent 25 years leading Apple's engineering team. |
| 0:48.8 | That's the one that built products like the iPhone, the iPad, and Mac computers. |
| 0:53.7 | So for more on what we can expect from Apple, |
| 0:56.0 | in the coming years, I'm joined by Rolf Winkler. |
| 0:59.0 | He's a technology reporter at the Wall Street Journal |
| 1:02.0 | who has covered Apple closely. |
| 1:04.0 | Rolf, thank you so much for being here. |
| 1:06.0 | Before we get to the new boss, |
| 1:08.0 | let's talk a little bit about Tim Cook's legacy. I mean, he took this job |
| 1:13.2 | arguably handling what was probably the worst, the hardest succession gig in the tech industry |
| 1:19.3 | following in the footsteps of the revered visionary Steve Jobs. How did Tim Cook do? He did, |
| 1:27.4 | well, it depends on who you ask. If you ask shareholders, he did pretty well, you guys |
| 1:31.2 | mentioned the number, $3.6 trillion of value added during his tenure, that's pretty |
| 1:35.3 | impressive. If you ask others who are looking for innovation, really truly new products |
| 1:42.4 | from Apple, they haven't shown us anything, you know, certainly as game-changing |
... |
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