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Bloomberg Tech

Apple Picks Gemini to Run AI-Powered Siri

Bloomberg Tech

Bloomberg

Business News, Tech News, News

4.549 Ratings

🗓️ 12 January 2026

⏱️ 44 minutes

🧾️ Download transcript

Summary

Bloomberg’s Caroline Hyde and Ed Ludlow discuss Apple’s decision to use Alphabet’s Gemini to power Siri in a multiyear deal. Plus, Nvidia plans to invest $1 billion over five years in a new lab with Eli Lilly & Co. to speed up the use of AI in the pharmaceutical industry. And, Paramount sues Warner Bros. Discovery and plans to nominate directors to the board, stepping up hostilities in its takeover efforts.

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Transcript

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0:00.0

AI agents are getting pretty impressive.

0:02.8

You might not even realize you're listening to one right now.

0:05.3

But we don't just talk.

0:06.7

We work 24-7 to solve customer problems.

0:09.6

No hold music.

0:10.9

Just answers and action.

0:12.4

Visit Sierra.AI to learn more.

0:17.6

Bloomberg Audio Studios.

0:19.7

Podcasts Radio News.

0:26.6

Bloomberg Tech is live from coast to coast, with Caroline Hyde in New York and Ed Lovlo in San Francisco.

0:36.9

This is Bloomberg Tech.

0:38.6

Coming up, Invidia plans to invest $1 billion over five years in a new lab with

0:43.5

Eli Lilly to speed up the use of AI in the pharmaceutical industry.

0:47.4

Plus, Paramount, sues Warner Brothers Discovery and plans to nominate directors to the board,

0:51.9

as its increasingly hostile takeover bid takes aim to upset

0:55.6

Netflix. An alphabet breaches $4 trillion in market value. This is CNBC reports Apple has picked

1:03.5

Gemini to power Siri this year. And then those moves fall again. And really we've got anxiety across across the market's more broadly air. Digging into the market implications of what seems to be a dialing up in the administration's fight with the Fed. That is what the market tries to digest and why we see a bit of a sell America theme at the moment. Yes, there's small moves in terms of the benchmarks for stocks. We're down by a tenth of a percent on the NASDAQ 100.

1:44.5

But we're seeing bigger moves when you're looking, what's happening in the bond market, in the dollar, for example. We're seeing 30-year yields once again pushing up two basis points. We're seeing the dollar on the downside. All of this is we try and bake in the macro implications. We look to CPI tomorrow, but you're looking at what's underneath the hood right now. Yeah, the big breaking news of the last hour is that Apple has selected Google's Gemini model to power Siri this year, reporting from

1:51.5

CNBC, citing an Apple's statement. And you can see a big reaction in the stock the moment the headlines

1:56.9

hit. It has faded. I'll take you back to November when Bloomberg's Mark German reported that a deal was very close, that Apple would pay Google $1 billion per year,

2:06.8

and that this was just an interim until Apple could get its own foundation models together,

2:11.7

but we'll continue to track that story. Another interesting transaction in the market this morning,

...

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