Say what you want about Apple's product rollout events, but they seem to be working for

customers and shareholders.

Motley Fool Money starts now.

I'm Chris Hill, joining me from Colorado.

Motley Fool's Senior Analyst Tim Byers.

Thanks for being here.

Thanks for having me fully caffeinated, ready to go here, Chris.

Let's talk about Apple's event.

There are a few things we can get to.

We'll get to the phones themselves in a second, but I was struck by the focus on fitness

and the new high-end Apple Watch, which is aimed squarely at serious outdoor athletes,

marathon runners, all that sort of thing.

What did you make of the continued push into that area, which you can make the argument

that the high-end Watch for the really outdoor people, that's a niche market, but it seemed

to sync up with what Apple has been doing for a few years now in terms of the overall

push into health and fitness.

Absolutely.

I mean, this is a digital lifestyle company now.

Let's be clear about that.

This was a hardware company that was also a design company.

Now that design has seeped into living.

Apple is trying to work as straight and serve your digital lifestyle.

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