You know yesterday was all about W. W. D.C. 2020. It's hard to say all at W. W. The you know a lot of W. It's

W's. Uh, a lot, you know, there was no hardware that was released but maybe if except for the developer kit thing and I guess the chip that they're talking about is hardware, but it's not released.

I thought it was a pretty good thing, pretty good presentation, but the standout thing for me

was iOS 14 and some of the features showing up in iOS 14 because let's be honest here

iOS hasn't really changed that much. Let's just be honest.

You know, icons changed.

You got some quick access features.

You had forced touch for a little bit.

It was still roughly the same thing. And here's what I should say about

iOS and the iPhone in general. When you have a platform and a footprint like this as huge as they do and a comfortable user base and a wide variety of users across various demographics age groups so forth

you go across various demographics, age groups, so forth.

You go make a big change in people, you have just as much a chance as aggravating people as you do improving their experience, particularly when you've prided yourself on this

simplicity aspect. And I gotta say it's completely anecdotal but in my life and in my social graph as people say in 2020.

I don't know if they don't say that, but I do.

It makes your social group seem more serious, your social graph.

Like we have real deep conversations in the social graph.

That's real.

Anyway, in my world there's a lot of people, a wider variety demographically of people, particularly in the age groups, on

I.

I have older people in my life, they love I.

I'm not trying to say it's for old people I just a lot of it has to do with the adoption

and the fact that particularly here in North America the initial iPhone was the big leap

...