Apple in January, iOS 27 rumors
9to5Mac Daily
9to5Mac
4.6 • 624 Ratings
🗓️ 5 January 2026
⏱️ 8 minutes
🧾️ Download transcript
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Stories discussed in this episode:
- Here’s what to expect from Apple in January
- M5 Vision Pro launch likely made minimal sales impact: report
- iOS 27: Here are seven new features rumored to be coming
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Transcript
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| 0:00.0 | Welcome to 9 to 5 Mac Daily for Monday, January 5th, 2026. |
| 0:07.0 | I'm your host, Chance Miller. |
| 0:09.0 | Leading off today, Apple launched a brand new M5 Vision Pro update last fall, but according to a new |
| 0:15.0 | new report, it had little impact on struggling Vision Pro sales. |
| 0:20.0 | While Apple itself hasn't released any sort of sales |
| 0:22.8 | numbers for Vision Pro, a new Financial Times report paints a bleak picture for the product's current |
| 0:28.6 | state as 2026 kicks off. The report outlines several negative trends for Vision Pro, low sales |
| 0:36.1 | estimates for Q4 2025, a significant reduction in digital |
| 0:41.1 | advertising spending by Apple, and overall declines in the VR industry. The report cites data from |
| 0:48.8 | IDC, which claim that just 45,000 new Vision Pro units were expected to sell in the 2025 holiday quarter, |
| 0:57.5 | which included the launch of the M5 model. |
| 1:00.7 | Data from Censor Tower says that Apple has reduced its Vision Pro digital marking spending |
| 1:06.1 | by 95% year-over year in the U.S. and the UK. |
| 1:11.5 | Finally, the report highlights a weakening VR headset market overall, citing data from |
| 1:16.8 | Counterpoint that says this year brought a 14% decline in the industry. |
| 1:22.3 | Again, because Apple doesn't actually share any sort of data for Vision Pro sales, |
| 1:27.4 | it's hard to know exactly how |
| 1:29.3 | these numbers compare to what the company expected. For example, I'm skeptical that Apple expected |
| 1:34.8 | the M5 update for Vision Pro to drive a huge wave in sales, especially when you consider that you |
| 1:41.1 | could buy the dual knit band separately and add it to your existing |
| 1:45.2 | M2 Vision Pro. But for now, this is all the data we have on the current performance of Vision |
| 1:50.8 | Pro, and again, it paints a pretty bleak picture. Next up today, Apple has more than 20 products |
... |
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