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And P. Whoa! Whoa!

Whoa!

Whoa! Whoa! Good morning. Welcome to Apple Park.

At Apple, design has always been fundamental to who we are and what we do.

For us, design goes beyond just how something looks or feels.

Design is also how it works.

This philosophy guides everything we do, including the products we're going to introduce today

and the experiences they provide.

From the magical listening experience with AirPods,

to the ways your Apple Watch keeps you healthy, active, and connected,

to how iPhone helps you with so many things throughout your day.

It's also true of our new software design

featuring our innovative liquid glass.

It brings fluidity, vitality, and flexibility to the things you do every day.

It's absolutely gorgeous and delivers a more intuitive and delightful user experience.

We bring so much care and consideration to every detail.

From every product, service, and technology we create

to the welcoming nature of our retail stores,

design is at the core of everything we do.

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