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Apple Events

Apple Event, September 2012

Apple Events

Apple

News, Technology, Tech News

3.33K Ratings

🗓️ 12 September 2012

⏱️ 118 minutes

🧾️ Download transcript

Summary

Apple CEO Tim Cook and team present iPhone 5, iOS 6, iTunes, iPod touch, and iPod nano.

Transcript

Click on a timestamp to play from that location

0:00.0

Good morning.

0:07.0

Good morning.

0:11.0

Good morning.

0:13.0

Good morning.

0:16.0

Thank you.

0:19.0

Thank you. Thank you. Thank you.

0:27.6

Thank you for coming this morning. We've got some really cool stuff to show you.

0:33.6

It's an amazing time at Apple, an extraordinary time.

0:41.0

And I'd like to show you some of the things going on.

0:43.4

I'll start with a few updates, beginning with Apple Retail.

0:49.2

This is a beautiful store in Barcelona.

0:52.2

It's on the Passio de Gracio, which is a great location in Barcelona.

0:57.0

We spent two and a half years working every detail of the store, getting everything exactly

1:05.0

right. We used limestone from a local quarry to restore it and modernizing.

1:11.6

No one would have done this but Apple.

1:14.2

Here's a picture of the interior.

1:16.9

It's absolutely gorgeous.

1:19.8

It's now one of our largest stores in the world.

1:22.2

It has a signature glass staircase,

1:25.4

and the opening had a signature crowd.

1:28.3

Thank you.

1:35.3

Our customers in Barcelona love the store.

...

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